-Note: Hjärnfonden (The Swedish Brain Foundation) raises money for research and information about the brain and its diseases, injuries, and disabilities. Nord DDB helped to recreate their Brand identity for the first time in 29 years. The identity has not only received global acclaim, winning numerous international design awards, it has also raised the awareness about Hjärnfonden and its work to a new level.

Collages that displayed the creativaty and complexity of the brain was a core part of the ID and while working as an intern at Nord DDB I helped to create ideas for new collages.

There was a problem with the old collages not displaying enough emotion. The client had rejected several collages, altough a collage depicting alzheimers was recognized as a good starting point(see image below). Because of the rejections we needed to find a more efficient solution to communicate ideas with the client. I used text, Ai-generators and light sketching with free stock-photos to communicate and be as time/cost efficient as possible. The client ended up approving my ideas regarding ADHD as well as some appreciation-cards.